Ninety days, idea to token. People assume that number is marketing. It isn't — it's a constraint we impose on ourselves, because momentum is the scarcest resource an early team has.
How the 90 days break down
- Weeks 1–3 — product. We help cut scope to one thing that works on-chain. No roadmaps, a usable MVP.
- Weeks 4–6 — tokenomics & structure. Supply, unlocks, who gets what, and the legal wrapper. Most launch-day failures are designed in here.
- Weeks 7–9 — round & market. We open our LP coalition, line up market makers, and build the narrative with founders, not for them.
- Weeks 10–13 — launch. Listing, liquidity, and a community that existed before the token did.
We work as operators, not passengers. The same team that wrote the first check is in the trenches on launch night. That's the difference between a fund that allocates and a fund that builds.
It doesn't always fit in 90 days — some products need longer in incubation. But the discipline of a clock keeps everyone honest, and it's how we've taken teams from a deck to a live market 14 times.