Most tokens don't die from a bad idea. They die from a launch structure that guaranteed sellers would overwhelm buyers in the first three months. The design was the cause of death, written months earlier.
The mistakes we refuse to ship
- Cliffs that all land at once. When team, investors, and the airdrop unlock in the same window, the chart writes itself.
- Float too low to price. A tiny circulating supply looks great until the fully-diluted number scares everyone off.
- Liquidity as an afterthought. No market-making plan means day-one volatility no community can absorb.
- Incentives with no off-ramp. Emissions that only attract mercenary capital and leave the moment they slow.
Our insistence is boring and unglamorous: align unlocks with real milestones, keep enough float to price honestly, and treat liquidity as a launch deliverable, not a hope. We'd rather argue about this in week five than watch it play out in week thirteen.
A token is a promise about the future distribution of ownership. We make founders write that promise carefully, because the market reads it literally.